The New Starbucks Reward Card
Ok, so this is a little late as the new Starbucks reward scheme was launched on 5th Jan here in the UK, but I said I would post a little something, so here it is.
It’s fairly similar to the old system in that you will still receive you’re free espresso shots, whip, soy, syrups etc when you use you’re card. But now, customers cards are split into two categories: Green & Gold. Here is a little explanation of both:-
Free Tall drink every 15 Stars
Starbucks want to give you more of what you love. Use your Card 15 times and the next one’s on them.
News and offers
They’ll make sure you’re among the first to hear about any new products or special offers.
Collect 50 Stars within a year, and you’re Gold. Once you go Gold, keep your Gold benefits for another year by earning 50 Stars within the following year.
At the Gold level, you get the Green level reward of a free tall beverage every 15 visits and special updates, plus:
Free extra shot(s)
Get an even bigger boost. Have an extra shot – or more than one – for free.
Free select syrups
Put a little extra flavour in your drink. Add select syrups for free.
Use soy milk instead
If dairy isn’t for you, then swap in soy milk at no extra charge.
Free whipped cream
Top any drink with a free fluffy cloud of sweetened whipped cream.
If your rewards aren’t available right away, they’ll be ready soon. It can take up to 24 hours to complete a Card registration.
To keep your Gold benefits, earn 50 stars within 12 months of entering the Gold level. Otherwise you’ll be re-set to the Green level.
All UK and Ireland members that are currently part of the Starbucks Card Rewards program (pre 4th January) will be migrated into the new My Starbucks Rewards program at Gold level with 0 stars.(So are Starbucks Partners who have a registered card or Partner Card) To keep your Gold benefits collect 50 Stars within 12 months of MSR launch day (5th January 2012). Otherwise you’ll be re-set to the Green level on the launch anniversary.
I do love this new approach to the UK Starbucks card as it is following how the US and Canada store use theirs. I do think however that customers should be issued the relevant coloured Starbucks card (In the US, if you’re a gold card member, you get a personalised gold card with your name on it so the partner serving you can welcome you properly)
I also like the fact that it doesn’t just reward customers who only drink drip. It no longer gives them 50p of each drip purchase, but now gives everyone a free tall drink of their choice at 15 stars.
As I have said, anyone who is reading this will obviously be a fan of Starbucks and know this information already. But, if you already knew, or just found out, please feel free to post a comment.
Thanks for now.